The first hurdle: The idea

Starting a business is not the easiest thing, in fact it couldn't be further from it. However in this blog I'm going to give you some advice as to how to kick start your business idea and turn that idea into what you really want it to be.


The hardest part is getting the idea, never stop thinking of idea's, as out of the thousands of rubbish one's you come up with you're bound to strike gold sooner or later. It's the simple idea's that are the best. Plus you don't necessarily need to think of the next big idea, you might just take someone else's idea and do it better. After all 'Innocent' weren't the first company to make a smoothie, they just made it brilliant. The same as Earlsdale aren't the first people to make a milkshake.
So once you think you have your idea. You don't want to take it to market straight away, you need to find out whether it'll work in the market place, whether the public actually need it or even want it.
Don't ask your friends and family whether they think it's a good idea as your mum will always think your ideas are brilliant even if it is just a ball on a string. Go out and ask people you don't know what it is that'll make their lives easier and whether your idea is really something they want. The great thing about marketing is making people want something they don't actually need. 
So now that we've established nobody wanted our first brilliant idea of a ball on a string, we've come up with a truly brilliant second idea that the public seem to like then we can think about taking it to market. This continues onto step 2: Raising capital